About Us & Press
Our goal is to make scrumptious natural baking easy, fun, and accessible to all ages and skill levels, especially in the vegan and gluten-free communities!
LillyBean by PastryBase Baking Mixes & Baking Kits are made in Virginia with high quality ingredients like vegan sugars, real ground vanilla beans, & our gluten-free flour blend. We take the worry out of baking & deliver reliable, bakery-quality results made with trustworthy ingredients. Our mixes feature rotating seasonal flavors & multiple vegan AND non-vegan prep options. You'll swear they're some of the best pastries you've ever tasted...so let's get baking!
Meet Founder Jill Donaldson!
Jill got her start baking at a young age with her Grandmother Lilly, baking the best memories by her side with Sito's (Grandmother in Arabic) dreamy early model KitchenAid Stand Mixer. Jill always knew that owning a business where she could bake & create was her goal, which she started refining with an Entrepreneurship major at the University of Miami...but what also started were some food intolerances that made baking trickier.
After over a dozen years of working in the food industry & training in pastry arts at L’Academie de Cuisine, Pastry Chef Jill decided to bring her passion for simple baking with pure quality ingredients into the homes of others. With Sito's stand mixer still by her side, Jill works to create scrumptious baking mixes & kits that can be enjoyed by everyone, regardless of skill level or dietary restriction.
PastryBase on CBS 6 Virginia This Morning
2019 Sofi Award for Best New Product from the Specialty Food Association
PastryBase in the Richmond Times Dispatch
Getting to know Jill Donaldson in Richmond Times Dispatch
PastryBase in B Side Collective Magazine
PastryBase featured on Uncommon Goods